Washed-look joggers, about half the water.

The challenge

The brand’s best-selling joggers relied on a garment-dye and enzyme-wash finish that used a lot of water and gave uneven shades between lots. Its EU retailers were asking for data on water use.

Our solution

We moved dyeing to the yarn/fabric stage in a low-liquor-ratio machine, recreated the washed look with a short, low-temperature softening wash, and logged water per kilogram for each lot. Shade was approved against a physical standard under D65 light.

• Low-liquor-ratio fabric dyeing
• Short, low-temperature softening wash
• Water use logged per lot (placeholder)
• Shade approved under D65 light

Results

0%

Less water per kg*

0colors

Washed colorways

0round

Shade approval rounds

0×

Re-orders

* Placeholder figures for illustration.